Bose: Marketing Muscle

I’ve never been a big fan of Bose, especially since I saw specs for the frequency range the cube system could put out. Remember that what you really want in a home theater is for your speakers to reproduce the 20Hz to 20kHz range as accurately as possible. The cube system, first of all, started way above 20Hz and stopped way below 20kHz. Then, there was a big gap where the “subwoofer” leaves off and the satellite cubes took up the sound. So you could be listening to music or watching a movie, and you just plain wouldn’t hear some of the recorded sounds in the material!

Anyway, Bose has a bad rap in audiophile circles, and mostly for good reason. They are a marketing machine that makes a lot of money through brand awareness alone. I kind of equate them to Microsoft in my mind! :)

Anyway, Mr. Greenway over at Home Theater Blog is doing a series about Bose, and his experiences working in the industry are a lot more relevant than my opinions, so maybe you’d like to take a look at what he has to say.

Home Theater Blog - What about Bose? Part 1

Need a display for your home theater? Check out the HDTV Blog for ideas.

Other posts in Speakers and Subwoofers:

  1. HTBlog » Blog Archive » Bose: Marketing Muscle, Part 2 Says:

    […] Yesterday I mentioned Mr. Greenway’s Part 1 about Bose. Now he’s delivered part two. […]

  2. Steve Says:

    I like Lou Reed’s comment, referenced from the article: he’d pay good money *not* to hear the Bose Acoustimass!

    On the plus side (for Bose), my brother had a pair of Bose noise-cancelling headphones for a while and absolutely swore by them. Maybe the company isn’t all marketing…

  3. henning Says:

    Yeah, that’s funny. Here’s a direct link to the PDF.

    Welcome Steve, it’s nice to see your comment.

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henning

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March 30th, 2006

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