Bose: Marketing Muscle, Part 2

Yesterday I mentioned Mr. Greenway’s Part 1 about Bose. Now he’s delivered part two.

He talks about the cost of Bose systems, the sound quality of Bose systems, and the fact that Bose doesn’t allow retailers to compare Bose systems to other systems in the store. Nice! Definitely worth a read if you’re considering Bose. Here’s a snippet:

Many, if not all, of my friends know I’m in the consumer electronics industry and from time to time they’ll ask me questions like, “What kind of surround system should I get, Bose?” One particular time I was asked this question and I grimaced much like when someone shows you a picture of their newborn and asks isn’t he/she so cute? You’re trying to muster a yes when all you’re thinking is, oh gosh that’s an ugly baby. It’s quite an uncomfortable feeling. This is exactly how I felt recently when a friend was looking for my affirmation on their potential Bose purchase.

Home Theater Blog - What about Bose? Part 2

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Entry Info


Written by:

henning

Date filed:

March 31st, 2006

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