Following the likes of Sony and Apple, who do well with their own stores, and Gateway, who did not, Pioneer is nonetheless endeavouring to bring you an in-store experience that’s totally Pioneer. They’re building in Costa Mesa, California, a store that’ll give 3200 square feet of shopping space. It’ll carry the full line of Pioneer and Pioneer Elite home A/V products. All you plasma shoppers out there, take note, because Pioneer is especially famous for its good plasma displays. The store will open in early August, and will be a proving ground for Pioneer, as they also plan to test new merchandise and sell products otherwise not available in the US. Cool, huh?

Pioneer To Open First Company Store