Pioneer’s First Company Store
by henning
Following the likes of Sony and Apple, who do well with their own stores, and Gateway, who did not, Pioneer is nonetheless endeavouring to bring you an in-store experience that’s totally Pioneer. They’re building in Costa Mesa, California, a store that’ll give 3200 square feet of shopping space. It’ll carry the full line of Pioneer and Pioneer Elite home A/V products. All you plasma shoppers out there, take note, because Pioneer is especially famous for its good plasma displays. The store will open in early August, and will be a proving ground for Pioneer, as they also plan to test new merchandise and sell products otherwise not available in the US. Cool, huh?


Which includes four HDMI inputs, and video upscaling of any source on any input to up to 1080p on the HDMI output. Now that’s cool. I have a PS2 that uses component video, a DVD player with the same, an HD PVR with HDMI, an S-VHS VCR (that’s still in use - don’t ask!), and this fall I’ll be adding an HDMI PS3 to that stack. A pre/pro like the AVM50 is exactly the kind of pre/pro I’d look for were I shopping today and had a little more money. Except for one thing. I guess it’s not fair to knock the AVM50 for not having this one thing, because nobody else does either. But that one thing is HDMI 1.3 support and support for the new audio formats on HD DVD and BD discs, like DD+ and DD TrueHD. 




